About KIT Clothing

Let me simplify your morning routine by making sure that no matter what you pull out of the wardrobe, you always have effortless outfits to see your kids through the day. 


I’m Annie and I’m a buyer working in the clothing industry. 

I created KIT Clothing because, in our house, mornings are hectic: we all have to be up and out of the house by 7.30. Having a capsule wardrobe for my daughter takes some of the hassle out of our morning routine. It cuts down on the amount of decisions that I have to make and creates less laundry for me to deal with. 

When it comes to kids clothes I believe we should shop mindfully and responsibly, buying only what we need, when we need it and choosing clothes that use ethically sourced materials to help us preserve the planet for our children's children. But, as a busy working mum that's not always easy to do. So I've taken care of it for you. 

When you shop with KIT Clothing you can ditch the guilt knowing that KIT products are long-lasting, planet-friendly and support the people in our supply chain; from the farmers who grow the organic cotton, to the machinists in the UK who piece everything together. 

In my ten years as a buyer I’ve visited a lot of clothing factories around the world. On those trips I’ve seen the unimaginable poverty and dangerous working conditions that is the reality of many garment workers. I didn’t want KIT to contribute to an industry that exploits people. Everything in the KIT range is ethically sourced in the UK and sustainably made from certified organic cotton. 

If you're looking for where to buy sustainable kids clothing, you're in the right place. Shop the KIT Clothing range of sustainable outfits for boys and girls age one to five here.


KIT Clothing founder, Annabel Stones, with her daughter on her shoulders, wearing twinning KIT Clothing outfits